1. Introduction

Welcome to TellMeWine (TellMeWine.ai, operated by Amphora Technologies Pte. Ltd, "we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you interact with our web application, conversational wine discovery engine, and Nora AI Sommelier WhatsApp concierge.

2. Information We Collect

We may collect and process the following categories of information:

• Account & Contact Data: Name, email address, phone number, and authentication tokens (e.g., via Google OAuth) when creating an account or logging in.
• Wine Label & Query Images: Photos or image files of wine labels you upload through our web label scanner or send to Nora on WhatsApp for OCR text identification and vintage pairing analysis.
• Conversational Discovery & Preference Data: Dialogue prompts, search queries, food pairing criteria, budget constraints, flavor tags, and taste preferences.
• Cellar & Wishlist Data: Wines saved to your "My Cellar" collection, wine comparison selections, and order history.
• Device & Usage Data: Browser type, operating system, IP address, referral sources, and interaction logs with recommendation cards.
• WhatsApp Order Concierge Data: Customer delivery addresses, recipient details, and checkout confirmation records for orders placed via our WhatsApp Concierge.

3. How We Use Your Information

We process your data for the following legitimate purposes:

• Delivering accurate, WSET-grounded wine recommendations and dynamic food pairings.
• Comparing prices and real-time inventory availability across Singapore wine retailers.
• Processing and fulfilling delivery orders placed through our shopping cart and WhatsApp concierge.
• Syncing your personalized wine collection and cellar notes across devices.
• Continuously refining and training our AI recommendation model (Nora) and optical recognition accuracy.
• Maintaining platform security, fraud prevention, and compliance with Singapore Personal Data Protection Act (PDPA).

4. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. We only share information with:

• Integrated Wine Merchants & Logistics Partners: Licensed Singapore wine retailers and temperature-controlled courier partners strictly to fulfill your confirmed orders.
• Trusted Cloud & Technology Infrastructure: Secure cloud providers, database hosting, analytics, and authentication providers (e.g., Google OAuth, Supabase).
• Legal & Regulatory Authorities: Where required by applicable law, regulation, or legal proceedings.

5. Data Security & Storage

We implement robust technical and organizational security measures, including HTTPS encryption in transit, cryptographic hashing of credentials, and restricted database access. While no internet-based service can guarantee absolute security, we regularly review and enhance our security safeguards.

6. Your Privacy Rights & Data Deletion

Under Singapore PDPA and applicable international regulations (such as GDPR), you have the right to request access to, correction of, or complete deletion of your personal data. You may submit a data deletion request at any time via our Data Deletion Request Page.

7. Legal Drinking Age Notice

TellMeWine is strictly intended for individuals who are of the legal drinking age in their jurisdiction (at least 18 years of age in Singapore). We do not knowingly collect personal information from individuals under the legal purchase age.